Die ontwerp 87MM Brand Story Boekontwerp deur Sunghoon Kim is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Druk- en Gepubliseerde Media Ontwerp-kompetisiekategorie.

SilwerDrukwerk· 2022

87MM Brand Story Boekontwerp

deur Sunghoon Kim

Kliënt: 87mm

Wenner van die A' Design Award in Silwer in die Drukwerk-kategorie

575,120

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #134927

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor 87MM Brand Story Boekontwerp

87MM is 'n toonaangewende mode-handelsmerk in Korea wat alledaagse kultuur deur sin en vernuf skep. Sedert sy bekendstelling in 2011 is dit ontwerp om die verhaal van die afgelope dekade aan die 87MM-toegewyde publiek te vertel deur Moment by Moment, We Say No Concept But Good Sense, 'n handelsmerk met 10 jaar se rekords. Dit sal dien om meer nou te kommunikeer met die jong Koreaanse publiek wat lief is vir 87MM en entoesiasties daaroor is deur die verhaal van twee stigters sowel as die 87MM-handelsmerkstorie.

Die Erkenning

Oor die A' Design Award in Silwer

87MM Brand Story Boekontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat 87MM Brand Story Boekontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. 87MM Brand Story Boekontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Afmetings & Verpakking: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Etikette: 87MM, brand book, book, design, editorial, graphic, typography
Produksietegnologie: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Ontwerpuitdaging: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Navorsing: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspirasie: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Projekduur: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Bedryfsvloei: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Spanlede: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Beeldkrediete: 87MM