Qyf Boetiek-Binneruimteontwerp by Sun Concepts Office

Qyf Boetiek-Binneruimteontwerp by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Binneruimte- en Uitstallingsontwerp Competition Category.

SilwerInterieur· 2022

Qyf Boetiek-Binneruimteontwerp

by Sun Concepts Office

Client: Sun Concepts

A' Design Award in Silwer Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #136205

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Colors

The Design

About Qyf Boetiek-Binneruimteontwerp

Qyf is die binneruimteontwerp van 'n multihandelsmerk-boetiek in Wuhan, China, met 'n bruto bouoppervlakte van 270 vierkante meter. Die winkel bied 'n wye reeks produkte, en daarom is die uitstalling gebaseer op groot vlakke in plaas van baie rakke. Hierdie eenvoudige oplossing hou die ruimte volledig. Spieëls weerkaats die binneruimte en laat die ruimte dieper lyk. Metaal, klip en glas vorm eenvoudige geometriese vorms. Groot glasoppervlaktes verander die winkel in 'n vertoonvenster vir voetgangers. 'n Sirkelvormige roete lei besoekers verby elke item wat uitgestal word.

The Recognition

About the A' Design Award in Silwer

Qyf Boetiek-Binneruimteontwerp is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Qyf Boetiek-Binneruimteontwerp 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Qyf Boetiek-Binneruimteontwerp is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie