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Plasma Sf Lettertipe Ontwerp by Paul Robb

Plasma Sf Lettertipe Ontwerp by Paul Robb is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.


BronsGrafika· 2022

Plasma Sf Lettertipe Ontwerp

by Paul Robb

Client: S6 Foundry

A' Design Award in Brons Winner in Grafika Category

16,081

Verified Award Winner

Verify Award Status for #137211

Colors

The Design

About Plasma Sf Lettertipe Ontwerp

Plasma is 'n stilistiese modulêre lettertipe wat ontwikkel is om varsheid aan grafiese projekte te gee. Die lettertipe bevat uiteenlopende en veelsydige style van 'n uitgebreide karakterstel met meer as 80 alternatiewe glyfies wat glifevermenging moontlik maak, wat die lettertipe 'n unieke persoonlikheid besorg. Die lettertipe is perfek vir handelsmerkkommunikasie wat 'n duidelike visuele balans gee. Die Specimen-boek is ontwikkel as 'n kort oplaag vir die eerste 20 ontwerpers om die lettertipe te koop.

The Recognition

About the A' Design Award in Brons

Plasma Sf Lettertipe Ontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Plasma Sf Lettertipe Ontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Plasma Sf Lettertipe Ontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging
256 pages full colour, hard-backed book
Tags
Font design, Branding, Identity, Type design
Design Challenge
The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research
Research photography and onsite sketching
Inspiration
The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration
July- September 2021
Patents
Paul Henry Robb
Team Members
Paul Henry Robb
Moira Bartoloni
Image Credits
Paul Henry Robb

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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