Coach the Coaches Sokkergids by Natasha Mozz

Coach the Coaches Sokkergids by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Druk- en Gepubliseerde Media Ontwerp Competition Category.

BronsDrukwerk· 2022

Coach the Coaches Sokkergids

by Natasha Mozz

Client: Adidas

A' Design Award in Brons Winner in Drukwerk Category

16,826

Verified Award Winner

Verify Award Status for #137201

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Sokkergids

Afrig die Afrigters is 'n gids vir 'n sokkeropleidingsprogram wat gemaak is vir spelers tussen 10 en 14 jaar oud. Die gids is voorberei vir sokkerafrigters sodat die program in alledaagse werk toegepas kan word. Teksswaar bronmateriaal is omskep in duidelike instruksies wat hoofsaaklik uit infografika bestaan. 'n Vetgedrukte kleurpalet help met navigasie tussen afdelings, en die lengte van die plaat aan die kant van elke bladsy dui die subkategorie aan. Die sokkerveldrooster en tegniese instruksies vorm die basis van die visuele styl.

The Recognition

About the A' Design Award in Brons

Coach the Coaches Sokkergids is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Coach the Coaches Sokkergids 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Coach the Coaches Sokkergids bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release