Middle of Nowhere Webwerf-foutbladsy by Yijia Xie

Middle of Nowhere Webwerf-foutbladsy by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Webwerf en Webontwerp Competition Category.

SilwerWeb· 2022

Middle of Nowhere Webwerf-foutbladsy

by Yijia Xie

Client: IBM Research

A' Design Award in Silwer Winner in Web Category

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Verified Award Winner

Verify Award Status for #137451

View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere Webwerf-foutbladsy

Middle of Nowhere is 'n 404-foutbladsy wat vir 'n navorsingsorganisasie se webwerf geskep is. 'n 404-bladsy verskyn wanneer 'n versoekte webbladsy nie bestaan nie, en hierdie ontwerp verander daardie oomblik in 'n besoek aan verbeelde plekke. Die landskappe wat getoon word, is deur 'n generatiewe teenstrydige netwerk gemaak, 'n masjienleermodel wat op duisende foto's van werklike landskappe van regoor die wêreld opgelei is. Die resultate is plekke wat nêrens bestaan nie. Die bladsy is as 'n responsiewe webwerf gebou, en die doel is om verlore-wees aanlyn kalm en boeiend te maak.

The Recognition

About the A' Design Award in Silwer

Middle of Nowhere Webwerf-foutbladsy is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Middle of Nowhere Webwerf-foutbladsy 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Middle of Nowhere Webwerf-foutbladsy is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie