Goud Web · 2020
Macy’s Website E-handelswebwerf
- A' Design Award in Goud 2020 in Web
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website E-handelswebwerf
Macy's se webwerf is 'n e-handelsplatform wat kliënte in staat stel om Macy's se verskeidenheid aanlyn te koop. Die webwerf is in 2019 herontwerp in direkte reaksie op kliënteterugvoer, wat gelei het tot 'n skoon, eenvoudige en mode-geïnspireerde ontwerp. Die uitleg put uit modemedia en verbruikerstegnologieprodukte, en dit het ten doel om Macy's van mededingende kleinhandelaars te onderskei. Moderne responsiewe webtegnologieë is gebruik, sodat die werf op skootrekenaars, tablette en slimfone besigtig kan word. Gebruikerservaringnavorsing het die herontwerp gerig, insluitend opnames, onderhoude en bruikbaarheidstoetsing.
About the A' Design Award in Goud
Macy’s Website E-handelswebwerf is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Macy’s Website E-handelswebwerf 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Macy’s Website E-handelswebwerf wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
