Goud Verpakking · 2021
Apollee Olyfolie Verpakking
- A' Design Award in Goud 2021 in Verpakking
- CLIENT: Manoli Canoli
- Estimated Number of Design Views: 44,363
- Verification code 581FD6AC20 · Verify this award
Colors
About Apollee Olyfolie Verpakking
Apollee, Premium Olyfolie. 'n Produk wat alle verbruikers verwelkom op 'n reis na die gevoel van die verhewe. Geïnspireer deur olyfboomstamme en die krag van Griekse olyf-boorde, verwys hierdie ontwerp na die band tussen Moeder Natuur en haar kinders, terwyl die hoëgehalte materiale 'n unieke, tasbare gevoel verleen. Só word verfyndheid en 'n blywende indruk geskep vir 'n buitengewone kulinêre en handelsmerkervaring!
About the A' Design Award in Goud
Apollee Olyfolie Verpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Apollee Olyfolie Verpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Apollee Olyfolie Verpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Press Kit
- Unique Properties
- Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
- Dimensions & Packaging
- Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95 - Tags
- Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
- Production Technology
- Glass & Paper. Environmentally friendly.
- Design Challenge
- The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
- Research
- Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
- Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Image Credits
- A.S. Advertising, 2019
