Unless Agency Webwerf by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Webwerf en Webontwerp Competition Category.

YsterWeb· 2022

Unless Agency Webwerf

by Fanny De Bray

Client: Unless agency

A' Design Award in Yster Winner in Web Category

15,106
Verified Award Winner
Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Webwerf

Boekteks: Unless Agency is 'n webwerf wat geskep is as deel van 'n breër handelsmerkidentiteit vir 'n konsultasie- en kommunikasie-agentskap. Die webwerf is ontwikkel na 'n markontleding van tendense, mededinger-posisionering en sektorpraktyke, wat gelei het tot 'n handelsmerkplatform wat die sleutelboodskappe definieer. Die buitelyn van die handelsmerkmonogram word gebruik om sirkelvormige geometriese vorms te teken wat teks en foto's struktureer en om ikone te vorm wat sleutelpunte illustreer. Kleure en beelde word geïnspireer deur die natuur en deur die wêreld van luukse, wat die waardes en die noukeurige benadering van die agentskap weerspieël.

The Recognition

About the A' Design Award in Yster

Unless Agency Webwerf is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Unless Agency Webwerf 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Unless Agency Webwerf word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.