Gorgeous Frontier Highway Handelsmerkidentiteit by Zhuang Li

Gorgeous Frontier Highway Handelsmerkidentiteit by Zhuang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2022

Gorgeous Frontier Highway Handelsmerkidentiteit

by Zhuang Li

Client: China National Highway G331

A' Design Award in Yster Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Handelsmerkidentiteit

Pragtige Grenssnelweg is 'n handelsmerkidentiteit geskep vir China se Nasionale Snelweg G331. Die snelweg loop langs die noordelike grens van China en vorm 'n lang grensverdedigingspad in die Heilongjiang-provinsie. Die ontwerpelemente is geput uit geomorfologie, plantegroei en die pad self. 'n Halfsirkel verteenwoordig die landvorm, 'n blaar verteenwoordig die plantegroei, en 'n lyn verteenwoordig die snelweg. Hierdie elemente word gekombineer om natuurlike kultuur met moderne grafiese vorme te verenig. Die identiteit weerspieël die vier seisoene van die roete en die lewendige plaaslike kultuur.

The Recognition

About the A' Design Award in Yster

Gorgeous Frontier Highway Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Gorgeous Frontier Highway Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Gorgeous Frontier Highway Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release