Drive2Extremes Multivision Primêre Funksie: Fotografiese Kunswerk by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Fotografie en Fotomanipulasie Ontwerp Competition Category.
SilwerFotografie· 2022
Drive2Extremes Multivision Primêre Funksie: Fotografiese Kunswerk
Client: Porsche Middle East and Africa FZE
A' Design Award in Silwer Winner in Fotografie Category
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The Design
About Drive2Extremes Multivision Primêre Funksie: Fotografiese Kunswerk
Drive2Extremes Multivision is 'n reeks fotografiese kunswerke wat twee uiterste landskappe in enkele beelde verenig. Die Porsche Taycan Cross Turismo is eers op 'n bevrore moeras in Lapland, noord van die Poolsirkel, gefotografeer. Twee weke later is die motor in dieselfde posisie relatief tot die kamera geplaas, en teen 'n soortgelyke sonposisie, in die Arabiese woestyn in die Verenigde Arabiese Emirate. Die twee aansigte is toe deur veelvoudige beligtingstegnieke saamgevoeg. Die doel was om poolomgewing en woestynlandskap in een prent bymekaar te bring. Die kunswerke is in verskeie groottes vervaardig.
The Recognition
About the A' Design Award in Silwer
Drive2Extremes Multivision Primêre Funksie: Fotografiese Kunswerk is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Drive2Extremes Multivision Primêre Funksie: Fotografiese Kunswerk 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Drive2Extremes Multivision Primêre Funksie: Fotografiese Kunswerk is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- Sandy Mcintosh
Rita el Hachem
Guild Finland. - Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
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