Multivision Porsche Shanghai Fotografie-kunswerk by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silwer in Fotografie en Fotomanipulasie Ontwerp Competition Category.
SilwerFotografie· 2022
Multivision Porsche Shanghai Fotografie-kunswerk
Client: Porsche China
A' Design Award in Silwer Winner in Fotografie Category
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- Verified Award Winner
- Verify Award Status for #139344
The Design
About Multivision Porsche Shanghai Fotografie-kunswerk
Multivision Porsche Shanghai is 'n reeks fotografie-kunswerke wat vir Porsche China geskep is. Elke beeld kombineer drie foto's in 'n enkele raam deur middel van meervoudige blootstelling. Die reeks wys die verskillende gesigte van Shanghai, van tradisionele Chinese distrikte en die argitektuur van die voormalige Franse Konsessie tot moderne glas-en-staal-geboue. 'n Sportmotor verskyn in elke prent en bly herkenbaar ten spyte van die gelaagde omgewing. Die beelde is met digitale fotografie geskep en word vervaardig as kunsdrukke wat op aluminium-saamgestelde panele gemonteer is in beperkte oplae.
The Recognition
About the A' Design Award in Silwer
Multivision Porsche Shanghai Fotografie-kunswerk is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Multivision Porsche Shanghai Fotografie-kunswerk 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Multivision Porsche Shanghai Fotografie-kunswerk is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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