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The Land of Rocks Uitstallingstand by Weixian He and Baoyang Wei

The Land of Rocks Uitstallingstand by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silwer in Handelsskou Argitektuur, Interieurs en Uitstalling Ontwerp Competition Category.


SilwerHandelsskou· 2023

The Land of Rocks Uitstallingstand

by Weixian He and Baoyang Wei

Client: Wise Space Aesthetics

A' Design Award in Silwer Winner in Handelsskou Category

Colors

The Design

About The Land of Rocks Uitstallingstand

Die Land van Rotse is 'n tydelike uitstallingsruimte wat in 2020 vir 'n gesinterde-steen-handelsmerk by die Guangzhou Ontwerpweek geskep is. Die stand beslaan 180 vierkante meter. 'n Half-geslote en half-oop uitleg lei besoekers langs 'n afwisselende roete, terwyl uitgesnyde openinge in die gerangskikte mure die steenpatrone van buite sowel as van binne sigbaar maak. 'n Geboë struktuur genaamd Rotsblom staan in die middel van die verhoog. Die ontwerp maak die verhouding tussen gesinterde steen, bewoning en die stad sigbaar en maklik om te ervaar.

The Recognition

About the A' Design Award in Silwer

The Land of Rocks Uitstallingstand is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat The Land of Rocks Uitstallingstand 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. The Land of Rocks Uitstallingstand is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
"Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
Dimensions & Packaging
180sqm
Tags
Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
Production Technology
Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
Design Challenge
The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
Research
From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
Inspiration
What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
Project Duration
The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
Operation Flow
To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
Team Members
Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang
Image Credits
Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu

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