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Conlia Home Image Store Kleinhandel Binnenruimte-ontwerp by Zehua Zheng

Conlia Home Image Store Kleinhandel Binnenruimte-ontwerp by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Binneruimte- en Uitstallingsontwerp Competition Category.


BronsInterieur· 2022

Conlia Home Image Store Kleinhandel Binnenruimte-ontwerp

by Zehua Zheng

Client: Conlia Home

A' Design Award in Brons Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #140278

Colors

The Design

About Conlia Home Image Store Kleinhandel Binnenruimte-ontwerp

Conlia Home Image Store is 'n kleinhandel-binnenshuise ontwerp geskep vir 'n huismeubileringsmerk in Jiangmen, China. Die ontwerp put uit tradisionele Chinese argitektuur en oosterse familielewe. Houtstompe en vlekvrye staal verwys na trusse en vensterroosters. Polipropileenplate, rottangvlegwerk en sagte stowwe voeg natuurlike tekstuur toe. 'n Halfoop en simmetriese uitlegging verbind die binne- en buitekant. Funksionele areas is verbind eerder as volledig geskei, wat 'n gelaagde ruimte skep. Tema-gebaseerde toneelmodules bied verskillende kamerinstellings aan en ondersteun 'n rustige inkopie-ervaring.

The Recognition

About the A' Design Award in Brons

Conlia Home Image Store Kleinhandel Binnenruimte-ontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Conlia Home Image Store Kleinhandel Binnenruimte-ontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Conlia Home Image Store Kleinhandel Binnenruimte-ontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags
Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology
The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge
1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research
The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration
The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration
Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow
1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural,and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members
Designer: ZE HUA ZHENG
Designer: WANG YING PAN

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