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Whitelier Hanam Bakkery by Seuk Hoon Kim
Whitelier Hanam Bakkery by Seuk Hoon Kim
Whitelier Hanam Bakkery by Seuk Hoon Kim
Whitelier Hanam Bakkery by Seuk Hoon Kim
Whitelier Hanam Bakkery by Seuk Hoon Kim

Yster Interieur · 2023

Whitelier Hanam Bakkery

by Seuk Hoon Kim

  • A' Design Award in Yster 2023 in Interieur
  • CLIENT: Studio Eccentric Co., Ltd.
  • Estimated Number of Design Views: 15,010
  • Verification code 179501D0F4 · Verify this award
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About Whitelier Hanam Bakkery

Suid-Korea se luukse boetiekbakkery, Whitelier, het sy vyfde vlagskipwinkel in Misa-distrik van Gyeonggido, Suid-Korea, geopen. Die opdrag van hierdie projek was om 'n bakkery te ontwerp met 'n saal vir verkoopsuitstalling en 'n volledig toegeruste bakkombuis om witbrood te produseer. Algehele ontwerp was nodig om die handelsmerkidentiteit van die handelsmerk, Whitelier, te vervul, wat die saamgestelde woord van "White" en "Atelier"; wat beteken wit werkswinkel van die bak van premium brode. Gesofistikeerde krommingsfasade en geartikuleerde broodvertoonrakke is ontwerp om die idee te beklemtoon.

About the A' Design Award in Yster

Whitelier Hanam Bakkery is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Whitelier Hanam Bakkery 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Whitelier Hanam Bakkery word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Press Kit

Unique Properties
South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Dimensions & Packaging
Width 11,180mm x Depth 6,070mm x Height 4,900mm
Tags
white, bakery, display, modern, minimal, bread, articulated
Production Technology
The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Design Challenge
Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Research
For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiration
As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Project Duration
The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Operation Flow
Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Image Credits
All images : Photographer Studio Eccentric, 2021

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