Brons Juweliersware · 2023
Re Form Juweliersstel
by Chow Tai Fook Jewellery Creative Centre
- A' Design Award in Brons 2023 in Juweliersware
- CLIENT: Chow Tai Fook Jewellery
- Estimated Number of Design Views: 15,196
- Verification code 6AC54D630D · Verify this award
Colors
About Re Form Juweliersstel
Re:Form is 'n juweliersstel gemaak van drie skuifkrale en 'n ketting. Skuifkrale is normaalweg verborge onderdele wat gebruik word om die lengte van halskettings en armbande aan te pas. Re:Form verander die skuifkraal in die hoofelement van die ontwerp. Elke kraal kan enige plek langs die ketting geplaas word, sodat die draer 'n halsketting, 'n armband of ander rangskikkings kan vorm. 'n Ketting van 36 duim laat meer as 120 kombinasies toe, terwyl 'n ketting van 18 duim ten minste 90 toelaat. Die stel nooi die draer uit om as mede-skepper op te tree en ondersteun 'n eenvoudige en blywende styl.
About the A' Design Award in Brons
Re Form Juweliersstel is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Re Form Juweliersstel 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Re Form Juweliersstel bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Press Kit
- Unique Properties
- With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
- Design Challenge
- Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
- Inspiration
- In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.
The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator. - Operation Flow
- Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
- Image Credits
- Chow Tai Fook Jewellery Creative Centre
