In Chali Meeslepende Interaktiewe Uitstalling by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Geleentheid en Gebeurtenis Ontwerp Competition Category.
YsterGeleentheid· 2023
In Chali Meeslepende Interaktiewe Uitstalling
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award in Yster Winner in Geleentheid Category
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- Verified Award Winner
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The Design
About In Chali Meeslepende Interaktiewe Uitstalling
In Chali is 'n meeslepende interaktiewe uitstalling wat geskep is vir die teemerk Chali. Die uitstalling neem tee as tema en bied Chinese berge, riviere, plante en teeblare aan deur middel van digitale projeksie en aanraaksensitiewe installasies. Besoekers beweeg deur die ruimte en ervaar die landskap op 'n meeslepende wyse. 'n Geursisteem laat die geur van tee vrystel, sodat die uitstalling deur sig, klank en reuk waargeneem word. Die ontwerp verenig teekultuur, visuele kuns en die handelsmerkkonsep in een deurlopende reis.
The Recognition
About the A' Design Award in Yster
In Chali Meeslepende Interaktiewe Uitstalling is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat In Chali Meeslepende Interaktiewe Uitstalling 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. In Chali Meeslepende Interaktiewe Uitstalling word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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