Sky Blue Alkoholiese Drankverpakking deur Jingzhang Xiao and Dongyan Ruan

Die ontwerp Sky Blue Alkoholiese Drankverpakking deur Jingzhang Xiao and Dongyan Ruan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2023

Sky Blue Alkoholiese Drankverpakking

deur Jingzhang Xiao and Dongyan Ruan

Kliënt: Jiangsu Yanghe Distillery Co., Ltd

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

17,174

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #142367

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Sky Blue Alkoholiese Drankverpakking

Sky Blue is 'n verpakkingsontwerp vir 'n Chinese drank. Die bottel het 'n gladde, gestroomlynde vorm gebaseer op die Fibonacci-spiraal, wat gebalanseerde proporsies gee en die bottel maklik maak om vas te hou en oop te maak. Die dop is gevorm soos 'n oog, wat as 'n simbool van die produk gebruik word. 'n Omgewingsvriendelike verglasingsproses gee die glas 'n fyn en gladde oppervlak en verminder skade aan die omgewing. Die blou kleur herroep die aurora. Die boks gebruik 'n vyf-in-een-struktuur wat beskerming teen namaak versterk.

Die Erkenning

Oor die A' Design Award in Yster

Sky Blue Alkoholiese Drankverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Sky Blue Alkoholiese Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Sky Blue Alkoholiese Drankverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Afmetings & Verpakking: 145mm x 108mm x 320mm
Etikette: crafts, Baijiu, spirit, packaging, art
Produksietegnologie: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Ontwerpuitdaging: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
Navorsing: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Inspirasie: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Projekduur: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Bedryfsvloei: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Spanlede: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin