Waaron Kuu's Handelsmerkontwerp deur Shawn Goh Chin Siang

Die ontwerp Waaron Kuu's Handelsmerkontwerp deur Shawn Goh Chin Siang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

BronsGrafika· 2023

Waaron Kuu's Handelsmerkontwerp

deur Shawn Goh Chin Siang

Kliënt: Hai Soon Leong Sdn.Bhd

Wenner van die A' Design Award in Brons in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #149135

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Waaron Kuu's Handelsmerkontwerp

Waaron Kuu's is 'n restaurant wat die ses belangrikste etniese kulture van Maleisië verteenwoordig. Om die algehele skoonheid van die handelsmerk uit te lig, het die span dieppers gebruik om elke kulturele karakter te beklemtoon en tradisionele speletjies en instrumente bygevoeg. Hulle het ook verskeie plaaslike elemente gebruik om die illustrasies te versier, wat in verskillende hoeke van die restaurant en op bakke en verpakking geplaas is. Die ontwerp bied nie net die ses belangrikste etniese kulture van Maleisië aan nie, maar skep ook 'n unieke handelsmerkbeeld vir die restaurant.

Die Erkenning

Oor die A' Design Award in Brons

Waaron Kuu's Handelsmerkontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Waaron Kuu's Handelsmerkontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Waaron Kuu's Handelsmerkontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Afmetings & Verpakking: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Etikette: Malaysia, Malaysia Food, Branding Design
Produksietegnologie: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Ontwerpuitdaging: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Navorsing: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspirasie: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Projekduur: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Bedryfsvloei: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patente: waaron kuns, 2023
Beeldkrediete: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.