Ride on the Right Track Sosiale Media Veldtog deur Tai Yuan Chiou and Chien Chun Feng

Die ontwerp Ride on the Right Track Sosiale Media Veldtog deur Tai Yuan Chiou and Chien Chun Feng is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

BronsReklame· 2023

Ride on the Right Track Sosiale Media Veldtog

deur Tai Yuan Chiou and Chien Chun Feng

Kliënt: Momentum Bikes

Wenner van die A' Design Award in Brons in die Reklame-kategorie

33,814

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #149139

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Ride on the Right Track Sosiale Media Veldtog

Ride on the Right Track is 'n sosiale media veldtog geskep vir 'n fietsmerk om volhoubare daaglikse gewoontes te bevorder. Die veldtog gebruik organiese illustrasies, 'n groen kleurpalet, plantgeïnspireerde beeldmateriaal en vriendelike boodskappe om volhoubaarheid toeganklik te maak. Inhoud sluit in infografiese interessante feite, storiestickers vir Instagram en Facebook, 'n regstreekse uitsending-gebeurtenis en 'n sosiale media-filter. Groener vervoermetodes en stedelike boerdery word aangemoedig deur klein, eenvoudige aksies. Die doel is 'n kollektiewe impak wat gebou word uit alledaagse keuses.

Die Erkenning

Oor die A' Design Award in Brons

Ride on the Right Track Sosiale Media Veldtog is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Ride on the Right Track Sosiale Media Veldtog 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Ride on the Right Track Sosiale Media Veldtog bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Afmetings & Verpakking: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Etikette: Social Media Campaign, Illustration Design, Eco-friendly, Green
Produksietegnologie: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Ontwerpuitdaging: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Navorsing: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspirasie: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Projekduur: The project started in April and ended in May 2022 in North America and Europe.
Bedryfsvloei: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patente: Copyrights belong to Momentum Bike, 2023.
Spanlede: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Beeldkrediete: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak