Chinese Lion Motorplakker by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award in Goud in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

GoudReklame· 2024

Chinese Lion Motorplakker

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award in Goud Winner in Reklame Category

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Verified Award Winner

Verify Award Status for #159438

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Lion Motorplakker

Chinese Lion is 'n beperkte-uitgawe motorplakkerstel wat vir die Fengxing T5 EVO-voertuig geskep is. Die ontwerp is 'n artistieke verwerking van die Chinese leeu, geplaas oor 'n basis van tradisionele Chinese patrone. Driedimensionele geometrie, popkuns en abstrakte kuns word gekombineer om die grafika 'n jeugdige en dinamiese karakter te gee wat daarop gemik is om jonger bestuurders aan te spreek. Alle kunswerk is as vektorillustrasie voorberei en op PVC-film vervaardig, aangebring as 'n semi-omhulsel van 4565 by 800 millimeter. Drie kleuropsies word aangebied.

The Recognition

About the A' Design Award in Goud

Chinese Lion Motorplakker is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Chinese Lion Motorplakker 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Chinese Lion Motorplakker wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao