Hyzy World Youth Activity Center Korporatiewe Identiteit deur Ecust Creplus Design

Die ontwerp Hyzy World Youth Activity Center Korporatiewe Identiteit deur Ecust Creplus Design is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Goud in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

GoudReklame· 2025

Hyzy World Youth Activity Center Korporatiewe Identiteit

deur Ecust Creplus Design

Kliënt: HYZY World Youth Activity Center

Wenner van die A' Design Award in Goud in die Reklame-kategorie

166,683

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #170638

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Hyzy World Youth Activity Center Korporatiewe Identiteit

Die Hyzy World logo aanvaar 'n sirkel vorm, wat heelheid en perfeksie simboliseer, terwyl dit naatloos die argitektoniese boog as 'n bepalende kenmerk integreer. Deur tweedimensionele en driedimensionele uitdrukkings saam te voeg, beliggaam die ontwerp die konsep van 'n Toegangspoort na die Toekoms. 'n Onderskeidende hoogtepunt van die logo is sy versteekte hartvormige detail: wanneer dit van bo beskou word, openbaar die van-bo-na-onder perspektief 'n perfekte hart, en onder sonlig vorm die skaduwee ook natuurlik 'n hartvorm. Hierdie dubbele-hart konsep vergestalt pragtig die handelsmerk se kernfilosofie van Koestering met Liefde.

Die Erkenning

Oor die A' Design Award in Goud

Hyzy World Youth Activity Center Korporatiewe Identiteit is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Hyzy World Youth Activity Center Korporatiewe Identiteit 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Hyzy World Youth Activity Center Korporatiewe Identiteit wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.

Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."

The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."

The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Etikette: Logo, Branding, IP Design, Mascot design
Ontwerpuitdaging: Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Navorsing: We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
Inspirasie: The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Projekduur: The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
Bedryfsvloei: Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Patente: All Copyrights ECUST-CRE+ Design, 2025
Spanlede: Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou
Beeldkrediete: All Copyrights ECUST-Creplus Design, 2025