Douyin Rekenaartoepassing deur Douyin Experience Design Center

Die ontwerp Douyin Rekenaartoepassing deur Douyin Experience Design Center is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Koppelvlak-, Interaksie- en Gebruikerservaring-ontwerp-kompetisiekategorie.

SilwerKoppelvlak· 2023

Douyin Rekenaartoepassing

deur Douyin Experience Design Center

Kliënt: Douyin Group

Wenner van die A' Design Award in Silwer in die Koppelvlak-kategorie

60,142

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #149651

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Douyin Rekenaartoepassing

Douyin PC is 'n rekenaartoepassing en webkoppelvlak vir die verbruik van video-inhoud op persoonlike rekenaars. Douyin PC is ontwerp vir kyk op groot skerms in tuis-, ontspannings- en na-werk omgewings. Die linkernavigasie bied vertikale kanale, en die aanbevole bladsy maak by verstek oop. Gebruikers kan tussen video's wissel deur met die muis te rol en kortpadsleutels gebruik om inhoud te "like" en te boekmerk. Inkopies tydens videospeel en die gee van geskenke tydens regstreekse uitsendings word ook ondersteun. Die aanpasbare uitleg pas by MacOS- en Windows-skermgroottes.

Die Erkenning

Oor die A' Design Award in Silwer

Douyin Rekenaartoepassing is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Douyin Rekenaartoepassing 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Douyin Rekenaartoepassing is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Afmetings & Verpakking: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Etikette: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Produksietegnologie: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Ontwerpuitdaging: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Navorsing: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspirasie: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Projekduur: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Bedryfsvloei: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Spanlede: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Beeldkrediete: Pictures and videos are from the free resource website： http://pixabay.com/zh/