Lay's x Stranger Things Voedselverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Beperkte Uitgawe en Pasgemaakte Ontwerp Competition Category.
BronsBeperkte Uitgawe· 2023
Lay's x Stranger Things Voedselverpakking
by PepsiCo Design and Innovation
A' Design Award in Brons Winner in Beperkte Uitgawe Category
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- Verified Award Winner
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The Design
About Lay's x Stranger Things Voedselverpakking
Lay's x Stranger Things is 'n beperkte-uitgawe voedselverpakkingsontwerp geskep vir 'n aartappelskyfieproduk. Die verpakking gebruik 'n swart agtergrond met rooi konsentriese sirkels wat vanaf die Lay's-logo uitstraal, in plaas van die gewone helder geel. 'n Wese uit die reeks word getoon met oop kake, en kloue lyk asof hulle die verpakking vashou. Die Stranger Things-logo is onderstebo onderaan geplaas, in ooreenstemming met die tema van die reeks. 'n Vlammende rissiepeper en 'n skyfie dui die Flamin' Hot-geursoort aan. Die verpakking is in geselekteerde winkels in Thailand verkoop.
The Recognition
About the A' Design Award in Brons
Lay's x Stranger Things Voedselverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Lay's x Stranger Things Voedselverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Lay's x Stranger Things Voedselverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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