Pepsi Black x Digital Shanghai FW Drankverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Beperkte Uitgawe en Pasgemaakte Ontwerp Competition Category.
YsterBeperkte Uitgawe· 2023
Pepsi Black x Digital Shanghai FW Drankverpakking
by PepsiCo Design and Innovation
A' Design Award in Yster Winner in Beperkte Uitgawe Category
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The Design
About Pepsi Black x Digital Shanghai FW Drankverpakking
Pepsi Black x Digital Shanghai FW is 'n beperkte-oplaag drankverpakking wat geskep is vir Shanghai Fashion Week. Die verpakking weerspieël die tema van die byeenkoms, Originate New Nature. 'n Kleurvolle ring omring die Pepsi-logo, en die grafika word in 'n enkele rigting uitgerek om 'n uitbreiding van tyd en ruimte te suggereer. Gedekonstrueerde kleurblokke in pienk en groen word teen 'n swart agtergrond geplaas vir 'n gewaagde, veellagige voorkoms. Oorvleuelende, uitgerekte grafika skep 'n digitale glitch-effek wat die samesmelting van die virtuele en die werklike uitdruk.
The Recognition
About the A' Design Award in Yster
Pepsi Black x Digital Shanghai FW Drankverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Pepsi Black x Digital Shanghai FW Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Pepsi Black x Digital Shanghai FW Drankverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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