Lotus Moon Chinese Baijiu Bottelverpakking by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award in Yster in Verpakkingsontwerp Competition Category.
YsterVerpakking· 2023
Lotus Moon Chinese Baijiu Bottelverpakking
Client: Lian Yue Tai Distillery (China) Co., Ltd
A' Design Award in Yster Winner in Verpakking Category
- 15,824
- Verified Award Winner
- Verify Award Status for #149739
The Design
About Lotus Moon Chinese Baijiu Bottelverpakking
Lotus Moon Chinese Baijiu is 'n verpakkingsontwerp vir 'n Chinese sterk drank. Die bottel is gemaak van deurskynende matglas in groen, wat lig deurlaat en maanlig suggereer. Die ontwerp verwys na 'n klassieke gedig waarin 'n digter alleen drink en 'n beker na die maan ophef. 'n Figuur wat 'n beker ophef, word op die basis van die bottel uitgebeeld, en 'n skaduwee kan van agter deur die vloeistof gesien word. Die bottelprop kan hergebruik word, byvoorbeeld as 'n houer vir wierook. Die verpakking meet 140 by 140 by 260 millimeter.
The Recognition
About the A' Design Award in Yster
Lotus Moon Chinese Baijiu Bottelverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Lotus Moon Chinese Baijiu Bottelverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Lotus Moon Chinese Baijiu Bottelverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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