Geneo Kykruimte-ontwerp deur Belina Zhang

Die ontwerp Geneo Kykruimte-ontwerp deur Belina Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Binneruimte- en Uitstallingsontwerp-kompetisiekategorie.

BronsInterieur· 2023

Geneo Kykruimte-ontwerp

deur Belina Zhang

Kliënt: Shanghai Brander Brand Design., Ltd

Wenner van die A' Design Award in Brons in die Interieur-kategorie

14,783

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #151218

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Geneo Kykruimte-ontwerp

Geneo is 'n kykruimte wat ontwerp is vir 'n vel- versorgingsmerk wat tegnologie met natuurlike bestanddele kombineer. Die 280 vierkante meter ruimte gebruik water, plante en suurstof as hooftemas. Die ingangsarea huisves 'n vloeiende waterligkenmerk, 'n borrelmuur, 'n portretmuur en 'n 5D-teater. Die borrelmuur kan geroteer word, en lig onthul dan verskillende plante daarbinne. In die video-area verander die plafonverligting en 'n geursisteem saam met die film se inhoud. Pseudo-sement en terrazzo skep 'n natuurlike en oorspronklike voorkoms, terwyl al die muurhoeke met die hand afgerond en gepoleer is.

Die Erkenning

Oor die A' Design Award in Brons

Geneo Kykruimte-ontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Geneo Kykruimte-ontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Geneo Kykruimte-ontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Afmetings & Verpakking: Showroom covering 280m²
Etikette: beauty, tech, nature, interior, branding
Produksietegnologie: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Ontwerpuitdaging: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Navorsing: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspirasie: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Projekduur: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Bedryfsvloei: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.