AS Women Empowerement Korporatiewe Geskenk by Antonia Skaraki

AS Women Empowerement Korporatiewe Geskenk by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award in Yster in Geskenkware Ontwerp Competition Category.

YsterGeskenkware· 2024

AS Women Empowerement Korporatiewe Geskenk

by Antonia Skaraki

Client: As

A' Design Award in Yster Winner in Geskenkware Category

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Verified Award Winner

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Colors

The Design

About AS Women Empowerement Korporatiewe Geskenk

A|S het besluit om 'n jaarlikse korporatiewe geskenk te ontwerp om te dien as 'n verklaring en 'n oproep tot aksie, geïnspireer deur die behoefte om vroue van enige etnisiteit, godsdiens, of sosiale status te bemagtig. Kretense Tsikoudia, 'n tradisionele Griekse drankie, het bottels gevul wat gevorm is om verskillende vroue te simboliseer, elkeen met 'n kenmerkende klei gesig as 'n kurk, stilisties geïnspireer deur die antieke Cycladiese beeldjies. Hulle het die temas van Vryheid, Verandering, Gelykheid, Geregtigheid, Onderwys, Keuse, en Krag oorgedra. Elke bottel is in 'n toegewyde boks geplaas met artistieke grafiese voorstellings en 'n muurplakkaat.

The Recognition

About the A' Design Award in Yster

AS Women Empowerement Korporatiewe Geskenk is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat AS Women Empowerement Korporatiewe Geskenk 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. AS Women Empowerement Korporatiewe Geskenk word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi