Lighting Tunnel Uitstalstalletjie by Nargiza Usmanova

Lighting Tunnel Uitstalstalletjie by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award in Yster in Handelsskou Argitektuur, Interieurs en Uitstalling Ontwerp Competition Category.

YsterHandelsskou· 2024

Lighting Tunnel Uitstalstalletjie

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award in Yster Winner in Handelsskou Category

32,072

Verified Award Winner

Verify Award Status for #158639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lighting Tunnel Uitstalstalletjie

Verligtingstonnel is 'n uitstalstalletjie wat ontwerp is vir die verligtingsmaatskappy GVA Lighting. Sigsag-mure vorm 'n argitektoniese tonnel, met verligtingsarmature wat langs die kante geïnstalleer is. 'n Sentrale plantekomposisie word verbeter deur buigsame LED-verligting, en skuins wit mure word uitgelig deur verskeie verligtingstelsels. Die struktuur is gemaak van hout en metaal met MDF-panele, viniel-bekleding en 'n weerkaatsende vloer. Die stalletjie meet 8500 by 3500 by 3000 millimeter. Die wye reeks kleure wat deur die armature geproduseer word, help die stalletjie om by die uitstalling uit te staan.

The Recognition

About the A' Design Award in Yster

Lighting Tunnel Uitstalstalletjie is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Lighting Tunnel Uitstalstalletjie 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Lighting Tunnel Uitstalstalletjie word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting