Diageo Travel Retail Kleinhandel Binnenshuise Ontwerp deur L'Atelier Five Ltd.

Die ontwerp Diageo Travel Retail Kleinhandel Binnenshuise Ontwerp deur L'Atelier Five Ltd. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Binneruimte- en Uitstallingsontwerp-kompetisiekategorie.

BronsInterieur· 2025

Diageo Travel Retail Kleinhandel Binnenshuise Ontwerp

deur L'Atelier Five Ltd.

Kliënt: L'Atelier Five Ltd

Wenner van die A' Design Award in Brons in die Interieur-kategorie

12,929

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #167830

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Diageo Travel Retail Kleinhandel Binnenshuise Ontwerp

Diageo Travel Retail is 'n winkel-in-winkel binnenshuise ontwerp wat vir die luukse terminaal van Incheon Internasionale Lughawe in Seoel ontwerp is. Die winkel beslaan 40.12 vierkante meter en het mure wat 2.7 meter hoog is. Beeldhouagtige mure van termogevormde Corian vou sag deur die ruimte, volgens die idee van vloeistof wat klip vorm. Geperforeerde metaal, pasgemaakte vertoonuitstallingseenhede en pasgemaakte meubels voltooi die binneruimte. Die geboë uitleg lei besoekers langs 'n roete wat verskeie whiskeymerke binne een kalm en verenigde omgewing aanbied.

Die Erkenning

Oor die A' Design Award in Brons

Diageo Travel Retail Kleinhandel Binnenshuise Ontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Diageo Travel Retail Kleinhandel Binnenshuise Ontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Diageo Travel Retail Kleinhandel Binnenshuise Ontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Afmetings & Verpakking: 40.12 meter square
2.7M tall walls
Etikette: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Produksietegnologie: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Ontwerpuitdaging: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Navorsing: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inspirasie: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Projekduur: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Bedryfsvloei: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patente: Diageo Scotland Ltd
Spanlede: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Beeldkrediete: L’Atelier Five Ltd. and Diageo Scotland Ltd.