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Zoom Uitstallingskatalogus by Zoltan Berta

Zoom Uitstallingskatalogus by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silwer in Druk- en Gepubliseerde Media Ontwerp Competition Category.


SilwerDrukwerk· 2025

Zoom Uitstallingskatalogus

by Zoltan Berta

A' Design Award in Silwer Winner in Drukwerk Category

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The Design

About Zoom Uitstallingskatalogus

Die Zoom-uitstalling (Museum of Ethnography, Boedapest) neem 'n onkonvensionele benadering tot die museum se versameling. Die inhoudstruktuur word gevorm deur verskuiwings in gesigspunt wat voorwerpe en voorwerpmassas vanuit nuwe hoeke aanbied. Die katalogus poog om hierdie benadering bekend te stel deur middel van verskillende grafiese en boekbind-drukoplossinge. Die boek se binneste ruggraat beskik oor 'n uniek gegenereerde patroon vir elke kopie, wat 'n herinterpretasie is van die geborduurde motiewe tipies van Hongaarse volksuns. Die uitstalling is ontwerp deur art1st Design Studio, hoofontwerper Daniel Taraczky.

The Recognition

About the A' Design Award in Silwer

Zoom Uitstallingskatalogus is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Zoom Uitstallingskatalogus 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Zoom Uitstallingskatalogus is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging
Dimensions: 225 x 225 mm
232 pages
Tags
book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology
Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration
Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration
2024 Budapest
Team Members
Catalogue Graphic designer: Zoltan Berta
Image Credits
Product photos: Zoltan Berta

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