Auto Motion Motorvertoonlokaal by Shunsuke Ohe

Auto Motion Motorvertoonlokaal by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silwer in Binneruimte- en Uitstallingsontwerp Competition Category.

SilwerInterieur· 2025

Auto Motion Motorvertoonlokaal

by Shunsuke Ohe

Client: Shunsuke Ohe

A' Design Award in Silwer Winner in Interieur Category

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Verified Award Winner
Verify Award Status for #172538

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Colors

The Design

About Auto Motion Motorvertoonlokaal

'n Vertoonlokaal waar luukse motors uitgestal en verkoop word. Konferensiekamers, kantoor, rusvertrekke, ens. is rondom die sirkelvormige uitstalruimte gereël. Die ontwerp van die plafon is noemenswaardig. Die plafon is in twee afdelings verdeel, 'n hoë afdeling en 'n lae afdeling, en die hoë afdeling is gemaak deur dun gesnyde panele te stapel, met indirekte beligting by die lasse tussen die panele wat 'n swewende gevoel skep. Daar is ook 'n onderhandelingskamer wat naatloos aan die uitstalruimte verbind is, en dit is met noukeurige berekeninge ontwerp om kopers se aankoopbegeerte te stimuleer.

The Recognition

About the A' Design Award in Silwer

Auto Motion Motorvertoonlokaal is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Auto Motion Motorvertoonlokaal 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Auto Motion Motorvertoonlokaal is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.
Dimensions & Packaging: Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom
Tags: stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe
Production Technology: Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile
Design Challenge: The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.
Research: It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.
Inspiration: This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.
Project Duration: Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)
Operation Flow: The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.
Image Credits: Photograph: NANA TAJIMA by ToLoLo studio