Geneus DNA and Gatta Kleinhandelswinkel-interieur, Kafee-interieur deur After Design Living and Space Co.,Ltd.

Die ontwerp Geneus DNA and Gatta Kleinhandelswinkel-interieur, Kafee-interieur deur After Design Living and Space Co.,Ltd. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Silwer in die Binneruimte- en Uitstallingsontwerp-kompetisiekategorie.

SilwerInterieur· 2025

Geneus DNA and Gatta Kleinhandelswinkel-interieur, Kafee-interieur

deur After Design Living and Space Co.,Ltd.

Kliënt: After Design Living and Space Company Limited

Wenner van die A' Design Award in Silwer in die Interieur-kategorie

27,353

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #172873

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Geneus DNA and Gatta Kleinhandelswinkel-interieur, Kafee-interieur

Geneus DNA en Gatta is 'n multifunksionele kleinhandelsinterieur wat gepersonaliseerde genetiese toetsdienste met 'n kafee kombineer. Die naam Gatta kom van die vier DNS-basisse A, C, G en T, wat gepersonaliseerde gesondheid simboliseer. Die projek beslaan twee aangrensende eenhede van 6 by 5 meter, altesaam 60 vierkante meter. Die een kant bied genetiese toetsing aan, terwyl die ander kant koffie bedien. Vlekvrye staal, deursigtige polikarbonaat, geboë lyne en LED-strookbeligting skep 'n futuristiese voorkoms. Die oop uitleg lei besoekers van wetenskap na gemak, wat toetsing minder intimiderend laat voel.

Die Erkenning

Oor die A' Design Award in Silwer

Geneus DNA and Gatta Kleinhandelswinkel-interieur, Kafee-interieur is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Geneus DNA and Gatta Kleinhandelswinkel-interieur, Kafee-interieur 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Geneus DNA and Gatta Kleinhandelswinkel-interieur, Kafee-interieur is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Afmetings & Verpakking: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Etikette: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Produksietegnologie: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Ontwerpuitdaging: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Navorsing: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspirasie: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Projekduur: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Bedryfsvloei: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patente: After Design Living and Space Co.,Ltd., 2025
Spanlede: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong