Ruyi Dim Dong Bakkery Handelsmerkidentiteit by Hong Jia Min

Ruyi Dim Dong Bakkery Handelsmerkidentiteit by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2025

Ruyi Dim Dong Bakkery Handelsmerkidentiteit

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award in Yster Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #172952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong Bakkery Handelsmerkidentiteit

Ruyi Dim Dong is 'n handelsmerkidentiteit vir 'n bakkery. Die ontwerp verbind antieke gebaktradisies met Europese broodbak-kunsvaardighede. Die logo is gebaseer op twee Oosterse motiewe, die ontrolde skrif en die gedeeltelik oop geskenkboks. Die regterhaal van die karakter Ru word 'n sy-rol, 'n teken van erfenis. Die karakter Yi verloor sy linker-radikaal, wat die komponent Li laat oorbly, wat lyk soos 'n geskenk wat oopgemaak word. 'n Denneldmotief verskyn op seëls en buikbande, gedruk op volhoubare materiale. Geskenkbokse bied die gebak aan as kulturele aandenkings van die stad.

The Recognition

About the A' Design Award in Yster

Ruyi Dim Dong Bakkery Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Ruyi Dim Dong Bakkery Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Ruyi Dim Dong Bakkery Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min