Si Shengsheng Magneet-geskenkstel by Peng Gao, Mian Wu and Yixuan Wu

Si Shengsheng Magneet-geskenkstel by Peng Gao, Mian Wu and Yixuan Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Yster in Geskenkware Ontwerp Competition Category.

YsterGeskenkware· 2026

Si Shengsheng Magneet-geskenkstel

by Peng Gao, Mian Wu and Yixuan Wu

Client: The China Media Group Spring Festival Gala

A' Design Award in Yster Winner in Geskenkware Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Shengsheng Magneet-geskenkstel

Si Shengsheng is 'n magneet-geskenkstel wat vir die Chinese Lentefees en die Jaar van die Slang geskep is. Die stel bevat vier yskasplakkers, en elke plakker dra 'n unieke seëning, soos geluk, rykdom en die vreugde van goeie kos. In die Chinese kultuur verteenwoordig die slang vernuwing en kontinuïteit deur sy natuurlike siklusse van hibernasie en vervelling. Die ontwerp verenig die slang met die ruyi, 'n tradisionele simbool van voorspoed, en verander sodoende 'n gevreesde wese in 'n vriendelike gelukbringer. Die plakkers kan op enige magnetiese oppervlak aangebring en vrylik gerangskik word.

The Recognition

About the A' Design Award in Yster

Si Shengsheng Magneet-geskenkstel is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Si Shengsheng Magneet-geskenkstel 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Si Shengsheng Magneet-geskenkstel word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimensions & Packaging: 250*250*30
Tags: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Production Technology: CNC,Stamping manufacturing, Epoxy resin coating
Design Challenge: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Research: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiration: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Project Duration: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Operation Flow: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Team Members: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Image Credits: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025