Greentown Begonia Uitstallingsentrum Binneontwerp by Serendipper is a highly esteemed winner of the very prestigious 2026 A' Design Award in Brons in Binneruimte- en Uitstallingsontwerp Competition Category.
BronsInterieur· 2026
Greentown Begonia Uitstallingsentrum Binneontwerp
by Serendipper
Client: Serendipper
A' Design Award in Brons Winner in Interieur Category
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- Verified Award Winner
- Verify Award Status for #177707
The Design
About Greentown Begonia Uitstallingsentrum Binneontwerp
Greentown Begonia is 'n binneontwerp vir 'n uitstallingsentrum in Zhengzhou, China. Die projek beslaan ongeveer 2 500 vierkante meter. Die tema is die blom van die begonia, geïnspireer deur 'n historiese figuur van die Guanhutun-distrik. Okkerneutfineer skep 'n warm toon, terwyl geglasuurde glas, klip en vlekvrye staal met 'n kopervoorkoms tekstuur byvoeg. Swart-en-wit marmervloere ondersteun 'n atmosfeer met 'n antieke gevoel. Begoniarooi, pougroen en goud vorm 'n gelaagde kleurpalet. Funksionele sones sluit kunsuitstalareas, vergaderruimtes en uitkykareas in.
The Recognition
About the A' Design Award in Brons
Greentown Begonia Uitstallingsentrum Binneontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Greentown Begonia Uitstallingsentrum Binneontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Greentown Begonia Uitstallingsentrum Binneontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Soft furnishings extend the story throughout the space. The theme of the bloom of begonia is further enriched and integrated, permeating the atmosphere with warmth and inclusivity, while the carefully selected materials create a luxurious visual experience.
- Dimensions & Packaging
- The project covers an area of approximately 2,500 square meters.
- Tags
- Crabapple Blossom, Luxury, Wood Veneer, Glazed Tile, Luxury Stone
- Production Technology
- The walnut veneer sets a warm tone, while materials such as glazed glass, luxury stone, and faux copper stainless steel emphasize the luxurious texture. Inside, the black and white marble flooring enhances the overall vintage atmosphere. The rich hues of begonia red, peacock green, and opulent gold harmonize within an inclusive ambiance, creating a multi layered, ceremonial feel that gives the space a refined and elegant character.
- Design Challenge
- During the early design phase, designers and technicians conducted multiple rounds of refinement and model adjustments, testing installation conditions based on site-specific circumstances. Notably, the monumental crabapple blossom installation ultimately achieved its desired effect through coordinated collaboration among all parties involved.
- Research
- Greentown Begonia Center blends modern design with classical elegance, reinterpreting the core principle of Shanghai style design: inclusive, innovative, and integrated.Drawing inspiration from a great historical figure from Guanhutun in Zhengzhou, the designer incorporated his favorite begonia flower into the design.
- Inspiration
- Drawing inspiration from the story of a revered figure from Zhengzhou Guantutun district, the designers incorporated his beloved crabapple blossoms into the design. By blending contemporary design with classical refinement, this project reinterprets the core essence of Shanghai design inclusivity and innovative fusion
- Project Duration
- This project is located in Zhengzhou, China, with design completion scheduled for March 2025.
- Operation Flow
- The purpose of interior soft furnishings design lies in unlocking greater spatial potential. Through the interplay of light and shadow reflections, the design crafts an enduringly elegant sensory experience. Within a serene yet understated ambiance, it meticulously balances the dimensions of functional zones, including cultural and creative art display areas, meeting spaces, and scenic viewing areas, endowing each space with a distinct sense of presence and privacy.
- Team Members
- Lei Dong, Liyuan Zhang, Qi Li
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