Destination Paris Bercy Handelsmerkidentiteit by Fanny De Bray

Destination Paris Bercy Handelsmerkidentiteit by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award in Yster in Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp Competition Category.

YsterGrafika· 2020

Destination Paris Bercy Handelsmerkidentiteit

by Fanny De Bray

Client: Made For You

A' Design Award in Yster Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Destination Paris Bercy Handelsmerkidentiteit

Boekteks: Destination Paris Bercy is 'n visuele identiteit wat geskep is vir 'n eventbestemming in Parys. Die identiteit bied die Paris Bercy-omgewing aan as 'n plek waar professionele persone en die breë publiek events kan aanbied. Die konsep put uit reisdagboeke en vakansieposkaarte. Die logo word gedruk soos 'n paspoortstempel en dien as 'n gehaltekenmerk. Elke vennoot word voorgestel deur 'n logo in stempelvorm, wat saam 'n enkele handtekening vorm wat uiteenlopende kundigheid verenig. 'n Blou, wit en rooi grens roep ou lugposkoeverte en Franse charme op. Die identiteit word toegepas op 'n besigheidskaartjie, 'n boekie en 'n webwerf.

The Recognition

About the A' Design Award in Yster

Destination Paris Bercy Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Destination Paris Bercy Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Destination Paris Bercy Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez