Lithuanian Vodka Gold Vodka Verpakkingsontwerp deur Studija Creata

Die ontwerp Lithuanian Vodka Gold Vodka Verpakkingsontwerp deur Studija Creata is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2015 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2015

Lithuanian Vodka Gold Vodka Verpakkingsontwerp

deur Studija Creata

Kliënt: Stumbras

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

24,082

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #39586

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Lithuanian Vodka Gold Vodka Verpakkingsontwerp

Suiwerheid en helderheid is die hoofeienskappe wat 'n vodka se kwaliteit weerspieël. Hulle moes beklemtoon word tydens die herbranding van Lithuanian Vodka Gold – die vodkamarkleier in Litaue. Terselfdertyd is kenmerke van nasionale identiteit ingebring – die Lithuanian Vodka naam self het hierdie keuse vereis. Outentieke etniese motiewe is getransformeer tot 'n moderne, skoon komposisie. Sodra die massiwiteit van die ou etiket afgebreek is om 'n ligte, geperforeerde dekor te skep, het die goud op 'n veel meer elegante wyse begin skyn.

Die Erkenning

Oor die A' Design Award in Brons

Lithuanian Vodka Gold Vodka Verpakkingsontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Lithuanian Vodka Gold Vodka Verpakkingsontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Lithuanian Vodka Gold Vodka Verpakkingsontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Afmetings & Verpakking: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Etikette: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Produksietegnologie: Glass bottle, transparent label and flexographic print.
Ontwerpuitdaging: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Navorsing: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspirasie: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Projekduur: "Lithuanian vodka Gold" was updated in 2014.
Bedryfsvloei: Pure and clear label design communicates the same properties of the product.
Spanlede: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Beeldkrediete: Edgaras Marozas