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Niannujiao Jiaoding Flagship Store Vlagskipwinkel by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Vlagskipwinkel by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award in Yster in Binneruimte- en Uitstallingsontwerp Competition Category.


YsterInterieur· 2019

Niannujiao Jiaoding Flagship Store Vlagskipwinkel

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award in Yster Winner in Interieur Category

Colors

The Design

About Niannujiao Jiaoding Flagship Store Vlagskipwinkel

Niannujiao Jiaoding Vlagskipwinkel is 'n kleinhandelinterieur in Beijing, China, wat twee vrouemode-handelsmerke in een ruimte van 180 vierkante meter huisves. Die ontwerpkonsep is gebalanseerde neutraliteit. Styl, kleur, sirkulasie, funksie en produkreeks is gebalanseer sodat elke handelsmerk sy eie karakter behou. Niannujiao is elegant en helder, terwyl Jiaoding modern, eenvoudig en modieus is. Materiale sluit in grys leiklaattegels, brons-staalplatering, helder spieël, wit en pienk verf, houtplaat, stof en kunsmatige terrazzo.

The Recognition

About the A' Design Award in Yster

Niannujiao Jiaoding Flagship Store Vlagskipwinkel is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Niannujiao Jiaoding Flagship Store Vlagskipwinkel 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Niannujiao Jiaoding Flagship Store Vlagskipwinkel word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging
Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT(White & PINK),PVC Wood sheet,Fabric (2type PINK COLOR),Artificial terrazzo /
Tags
NEUTRAL,Balance,Boutique,
Production Technology
We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge
we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research
We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration
Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration
The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow
The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members
Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits
Photographer:Katsumi Hirabayashi

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