Light - Discovering Umbria Tipografiese Boek by Paul Robb

Light - Discovering Umbria Tipografiese Boek by Paul Robb is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Druk- en Gepubliseerde Media Ontwerp Competition Category.

BronsDrukwerk· 2020

Light - Discovering Umbria Tipografiese Boek

by Paul Robb

Client: Salt & Pepper

A' Design Award in Brons Winner in Drukwerk Category

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Verified Award Winner

Verify Award Status for #88176

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Light - Discovering Umbria Tipografiese Boek

Na die verwoestende aardbewing van 2016 het die Umbrië-streek van Italië 'n herposisie van sy kommunikasie benodig. Hierdie katalogus is die reis wat die kulturele rykdom van onbekende gebiede van die gebied vertoon. Elk van die seksie-indeksbladsye is ontwerp om te fokus op die kommunikasie van daardie verhaal. Alhoewel dit hoofsaaklik 'n fotografiereis van ligte en ongesiene kultuur is, is die tekstuele deel van die katalogus behandel om die visuele verhaal in balans te bring.

The Recognition

About the A' Design Award in Brons

Light - Discovering Umbria Tipografiese Boek is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Light - Discovering Umbria Tipografiese Boek 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Light - Discovering Umbria Tipografiese Boek bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensions & Packaging: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tags: Type/Font Design, Identity design, Catalog, Photography, Typography
Production Technology: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Design Challenge: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Research: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiration: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Project Duration: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Operation Flow: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Team Members: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Image Credits: Photography copyright, Paul Robb & Marco Giugliarelli