Parallel Remolding Verkoopsentrum Binneruimte-ontwerp by Wei Gao

Parallel Remolding Verkoopsentrum Binneruimte-ontwerp by Wei Gao is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Binneruimte- en Uitstallingsontwerp Competition Category.

BronsInterieur· 2020

Parallel Remolding Verkoopsentrum Binneruimte-ontwerp

by Wei Gao

Client: Fuzhou Above Household Goods Co., Ltd.

A' Design Award in Brons Winner in Interieur Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Parallel Remolding Verkoopsentrum Binneruimte-ontwerp

Book Text: Parallelle Hervorming is die binneruimte-ontwerp van 'n verkoopsentrum in Jinan, China, wat 500 vierkante meter beslaan. Die uitleg is oop en geïntegreerd, sodat die verskillende sones met mekaar verbind is sonder om mekaar te steur. Klip en hout word met metaal gekombineer binne 'n neoklassieke atmosfeer, en vereenvoudigde lyne vervang ingewikkelde beeldhouwerk. Ligte kleure oorheers die ruimte, terwyl die mure gevorm is as driedimensionele geometriese reliëfs. Die ontvangstoonbank is grotendeels leeg en word gekenmerk deur metaallyne. Herhalende lampe is gerangskik om die ruimte ritme te gee.

The Recognition

About the A' Design Award in Brons

Parallel Remolding Verkoopsentrum Binneruimte-ontwerp is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Parallel Remolding Verkoopsentrum Binneruimte-ontwerp 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Parallel Remolding Verkoopsentrum Binneruimte-ontwerp bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of this case follows the functional requirements, realizes the intensive and flowing integration layout. The open linkage type zoning greatly stretches the spatial pattern, and they talk to each other without interfering with each other, pursues the balance between art and practice, and restores the warmth of life. The abundant line rhythm eliminates the complicated and redundant programs, and highlights the quality with an open pattern, and depict a high-level space atmosphere.
Dimensions & Packaging: The project covers a total of 500 square meters. The whole space is dominated by light color to create a pleasant space atmosphere. The wall has made a three-dimensional concave convex geometric shape, making the space more powerful and aesthetic with the language of architecture.
Tags: Interior, Commercial, Sales Center, Oriental elements, Natural, Elegant, Cultural
Production Technology: The front desk uses a large area of blank, and embellishes the lines of metal texture, without a garnish but left infinite reverie. On lamps and lanterns, the designer expands the understanding of modelling and space, and endow the space with unique rhythm aesthetic feeling through restacking, arranging and combining.
Design Challenge: The sand table area integrates the traditional and modern, elegant and simple aesthetic taste into one. The book bar simplifies the complicated furniture design again, and has three-dimensional aesthetics in the overall line design. The vertical and horizontal are full of order and detail features, showing the personalized aesthetic point of view and cultural taste in the post industrial era, so that people enjoy the material civilization and get spiritual comfort at the same time.
Research: Jinan has the reputation of "surrounded by lotus flowers, there are willows on three sides, half of the city's mountains are reflected in the lake". The designer Wei Gao combines the romantic feelings of nostalgia with the needs of modern people for life, and is compatible with luxury, elegance, fashion and modernity, so that the space is not limited at all.
Inspiration: Jinan is known as the "Spring City" because of its numerous springs and 72 famous springs in the territory. The project of Zhongyin Royal Garden Sales Center is located here. The designer has picked up the stone and wood in the nature and integrated them into the metal. Under the leading atmosphere of neoclassicism, he seeks for more modern sentiment, replacing the complicated carving with rich simplified lines, making the space thick and not complicated.
Project Duration: The project started in November 2017 in Jinan and finished in March 2018 in Jinan.
Operation Flow: The negotiation area continues the spiritual core and diversity of neoclassical style, emphasizes the dual combination of traditional aesthetics and modern aesthetics, and realizes the expression of rationality and sensibility. At the same time, the designer creates a new understanding with the consideration of humanity and nature.
Patents: Copyrights belong to Wei Gao, 2018.
Team Members: Wei Gao
Zhao Hongyu
Lin Tailong
Image Credits: Image #1: Photographer Peng Yan, Reception Hall, 2018.
Image #2: Photographer Peng Yan, Reception Desk, 2018.
Image #3: Photographer Peng Yan, Negotiation Area, 2018.
Image #4: Photographer Peng Yan, Negotiation Area 2, 2018.
Image #5: Photographer Peng Yan, Book Bar, 2018.