Be Fly Utopia Verkoopsentrum-interieur by Longer Design

Be Fly Utopia Verkoopsentrum-interieur by Longer Design is a highly esteemed winner of the very prestigious 2020 A' Design Award in Goud in Binneruimte- en Uitstallingsontwerp Competition Category.

GoudInterieur· 2020

Be Fly Utopia Verkoopsentrum-interieur

by Longer Design

Client: Longer Design

A' Design Award in Goud Winner in Interieur Category

15,682

Verified Award Winner

Verify Award Status for #99007

View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Fly Utopia Verkoopsentrum-interieur

Be Fly Utopia is 'n verkoopsentrum geleë in Chongqing, China, wat 225 vierkante meter beslaan. Die ontwerp kombineer 'n koffiewinkel, 'n biblioteek en 'n leefervaringsaal binne een interieur. Die eerste verdieping huisves die koffie-area, met grys vloerteëls van 300 by 1200 millimeter en 'n toonbank afgewerk in neutrale grys bakstene. Die trap, boekrak en kroegtoonbank gebruik ligte houttone. 'n Hoë boekrak verrys langs die trap na die tweede verdieping. Die plafon van die onderhandelingsarea volg die oorspronklike skuins dak en gebruik twee vouplate. Die bedoeling is 'n warm en natuurlike ruimte vir die toekomstige gemeenskap.

The Recognition

About the A' Design Award in Goud

Be Fly Utopia Verkoopsentrum-interieur is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Be Fly Utopia Verkoopsentrum-interieur 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Be Fly Utopia Verkoopsentrum-interieur wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
Dimensions & Packaging: The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.
Tags: Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
Production Technology: The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
Design Challenge: During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
Research: Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
Inspiration: It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
Project Duration: The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
Operation Flow: In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
Patents: Copyrights belong to Xiaodong Zhang, 2019.
Team Members: Xiaodong Zhang
Image Credits: Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019.