The Mix Land Straatmode Winkel by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Binneruimte- en Uitstallingsontwerp Competition Category.
BronsInterieur· 2020
The Mix Land Straatmode Winkel
by Yuan Lijun
Client: Xianxiang Design
A' Design Award in Brons Winner in Interieur Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land Straatmode Winkel
The Mix Land is 'n straatmode winkel in Hangzhou, China. Die ontwerpkonsep begin vanuit die beeld van 'n laboratorium en pas straatkultuur toe op die binnenshuise vertoning. Drie dinamiese kunsinstallasies, genaamd energie-onttrekking, kondensasie en die dekomposisietafel, kombineer klank, visie en tas om 'n interaktiewe ervaring te skep. Hoogs versadigde neonblou, kleurvolle vensters en deure en digitale skerms vorm die hoofvisuele aksente. Die vertoninstallasies kan binne die oop ruimte herrangskik word, sodat die winkel by beide kommersiële en ervaringsbehoeftes aanpas.
The Recognition
About the A' Design Award in Brons
The Mix Land Straatmode Winkel is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat The Mix Land Straatmode Winkel 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. The Mix Land Straatmode Winkel bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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