South Branch Sign የምግብ ቤት ውስጣዊ ንድፍ by Tiao Ouyang

South Branch Sign የምግብ ቤት ውስጣዊ ንድፍ by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ነሐስውስጥ ማስዋብ· 2020

South Branch Sign የምግብ ቤት ውስጣዊ ንድፍ

by Tiao Ouyang

Client: Oytt Design

A' Design Award የነሐስ ሽልማት Winner in ውስጥ ማስዋብ Category

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Colors

The Design

About South Branch Sign የምግብ ቤት ውስጣዊ ንድፍ

የደቡብ ቅርንጫፍ ምልክት በቻንግዡ የሚገኝ የሆንግ ኮንግ-ስልት ሰንሰለት ምግብ ቤት ውስጣዊ ንድፍ ነው። ፕሮጀክቱ በአጠቃላይ 500 ካሬ ሜትር ስፋት ይሸፍናል። የተለያዩ ቁሳቁሶች እና ቀለሞች የተግባር ቦታዎችን ይለያሉ፣ በዚህም ምክንያት አካላዊ ክፍልፋዮች ይቀንሳሉ እናም አቀማመጡ በማይታዩ ክፍፍሎች አማካኝነት ይነበባል። ቴራዞ፣ እንጨት፣ ቆዳ እና መስተዋት የበለጸገና የተለያየ የቦታ ሸካራነት ይፈጥራሉ። ለስላሳ መስመሮች በግድግዳዎቹ እና በጣሪያው ላይ ይዘልቃሉ፣ የተከተቱ መብራቶችም ጥሩ ዝርዝሮችን ያደምቃሉ። ውጤቱም ቀላል ሸካራነት እና ምክንያታዊ፣ ዘመናዊ ባህሪ ያለው ረጋ ያለና ግልጽ ቦታ ነው።

The Recognition

About the A' Design Award የነሐስ ሽልማት

South Branch Sign የምግብ ቤት ውስጣዊ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። South Branch Sign የምግብ ቤት ውስጣዊ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። South Branch Sign የምግብ ቤት ውስጣዊ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.