Yic Barbecue Market የምግብ ቤት ውስጠኛ ክፍል by Qing Dong

Yic Barbecue Market የምግብ ቤት ውስጠኛ ክፍል by Qing Dong is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ነሐስውስጥ ማስዋብ· 2020

Yic Barbecue Market የምግብ ቤት ውስጠኛ ክፍል

by Qing Dong

Client: MET Creative Brand

A' Design Award የነሐስ ሽልማት Winner in ውስጥ ማስዋብ Category

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The Design

About Yic Barbecue Market የምግብ ቤት ውስጠኛ ክፍል

ዪክ ባርቢኪው ማርኬት 280 ካሬ ሜትር ስፋት ያለው የምግብ ቤት ውስጠኛ ንድፍ ነው። ይህ ንድፍ ከተለምዷዊ የባርቢኪው ሱቆች የተለየ ሲሆን፣ በትንሽ የባዕድ ፍጡር ዳይኖሰር ገጸ-ባህሪ ላይ የተመሰረተ የምርት መለያ ማንነትን ይጠቀማል። በመግቢያው ላይ የኦክስጅን ጭንብል የለበሰ ምስል መንገደኞችን ይቀበላል፣ ለፊት ገጽታውም ቀላልና ግልጽ አገላለጽ ይሰጣል። የመስተዋት ውጤት ያለው ስቴንለስ ስቲል ተከታታይነት ያለው ጣሪያ በመፍጠር አስደናቂ የመመገቢያ አካባቢን ይፈጥራል። በባርቢኪው አካባቢ የሚገኘው የጭስ ማስወገጃ ቧንቧ የUFO ቅርጽ ይይዛል። የመቀመጫ ቦታዎች በግድግዳዎች ሳይሆን በቀለም ለውጦች፣ በጌጣጌጦችና በቤት እቃዎች ቅርጾች ይከፋፈላሉ።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Yic Barbecue Market የምግብ ቤት ውስጠኛ ክፍል የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Yic Barbecue Market የምግብ ቤት ውስጠኛ ክፍል ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Yic Barbecue Market የምግብ ቤት ውስጠኛ ክፍል ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.