Ugly Monster የአይስ ክሬም ማሸጊያ by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2020
Ugly Monster የአይስ ክሬም ማሸጊያ
Client: JBBC Branding Consultancy
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #101073The Design
About Ugly Monster የአይስ ክሬም ማሸጊያ
Ugly Monster በታይዋን ለሚመረት የአይስ ክሬም ምርት የተዘጋጀ ማሸጊያ ነው። ንድፉ ሸካራ ገጽታ ያለው አረንጓዴ ገጸ-ባህሪን ያሳያል፣ ይህም በያንቻኦ ከተማ ከሚመረተው ጓቫ ፍሬ የተነሳሳ ነው። ፍሎረሰንት አረንጓዴ ቀለም ለገጸ-ባህሪው አዎንታዊ እና ደማቅ መልክ ይሰጠዋል። አካሉና እግሮቹ ያልተመጣጠነ መጠን ያላቸው ሲሆን ገጸ-ባህሪው እጆች የሉትም፣ በዚህም ቅርጹ አስቂኝ ይመስላል። ማሸጊያው 70 ሚሜ ስፋት፣ 195 ሚሜ ርዝመት እና 20 ሚሜ ቁመት ይለካል። ዓላማውም ምርቱን ማስተዋወቅ እና ትኩረትን ወደ ትንሿ ከተማና ገበሬዎቿ መሳብ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Ugly Monster የአይስ ክሬም ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Ugly Monster የአይስ ክሬም ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Ugly Monster የአይስ ክሬም ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Dimensions & Packaging
- Width 70mm x Length 195mm x Height 20mm
- Tags
- Guava, Farmers, Popsicle, Food, Ugly Monster
- Production Technology
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Inspiration
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Project Duration
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Operation Flow
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
