Daikure Brand Identity ፖስተር by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.

ነሐስማስታወቂያ· 2020

Daikure Brand Identity ፖስተር

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award የነሐስ ሽልማት Winner in ማስታወቂያ Category

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Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity ፖስተር

የዳይኩሬ የምርት ስም መገለጫ (ብራንድ አይደንቲቲ) ለጃፓናዊ ከባድ ኢንዱስትሪ አምራች ኩባንያ የተሰራ የፖስተር ስብስብ ነው። የኩባንያው ትክክለኛ ሰራተኞች እንደ ሞዴል ይታያሉ። ግልጽና ጽኑ የሆኑ ዓይኖች ትኩረትን እና የሙያ ጥበብን ይገልጻሉ። የሞዴሎቹ አቋም በሙያው ላይ ያለውን ድፍረት ያሳያል። የፊት ገጽታዎቻቸው የረዥም ጊዜ ልምድን እና አስተማማኝነትን ይጠቁማሉ። በብሩህ ብርሃን እና በጥቁር ሰማያዊ ቀለም መካከል ያለው ንፅፅር የብራንዱን የሙያዊነት፣ ለዝርዝር ጉዳዮች ትኩረት መስጠት እና የሙያ ጥበብ እሴቶችን ያጠናክራል። ምስሎቹ ጠንካራና ጽኑ የሆነ ኃይል ለማስተላለፍ ተቀርፀዋል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Daikure Brand Identity ፖስተር የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Daikure Brand Identity ፖስተር ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Daikure Brand Identity ፖስተር ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd