Seaside Home For Music Fans ተሞክሮአዊ የግብይት ዘመቻ በ Taobao Design የተሠራ ሲሆን በ የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።
ወርቅማስታወቂያ· 2025
Seaside Home For Music Fans ተሞክሮአዊ የግብይት ዘመቻ
ደንበኛ: Taobao Design
በ ማስታወቂያ ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #171886 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Seaside Home For Music Fans ተሞክሮአዊ የግብይት ዘመቻ
ለሙዚቃ አድናቂዎች የባህር ዳርቻ ቤት በአራንያ ለተካሄደ የሙዚቃና የኪነጥበብ ፌስቲቫል የተፈጠረ በሁኔታ ላይ የተመሰረተ የግብይት ፕሮጀክት ነው። የብራንዱ ታዋቂ ኩብ ወደ መፈለጊያ መብራት ተቀይሮ፣ ከባህር ዳርቻ ቀስ በቀስ የሚለዋወጡ ቀለሞችና የድምጽ ሞገድ ቅርጾች ጋር ተዋህዷል። ከመስመር ውጭ የኤግዚቢሽን ቦታዎች በተግባቦታዊ ተከላዎች አማካኝነት ብዙ ስሜቶችን የሚነኩ ማሳያዎችንና ከሙዚቃ ጋር የተያያዙ ጨዋታዎችን አቅርበዋል። ተግባቦታዊ የቀጥታ ስርጭት የርቀት ተመልካቾች ቦታዎቹን እንዲጎበኙና ትርኢቶችን እንዲመለከቱ አስችሏል። ስፍራው በቀላል ክብደት ያለው የብረት ፍሬም፣ ታዳሽ ቁሳቁሶችና ዝቅተኛ ልቀት ባላቸው ቀለሞችና ጨርቆች ተገንብቷል። ከ70,000 በላይ አድናቂዎች ተገኝተዋል።
እውቅናው
ስለ A' Design Award የወርቅ ሽልማት
Seaside Home For Music Fans ተሞክሮአዊ የግብይት ዘመቻ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Seaside Home For Music Fans ተሞክሮአዊ የግብይት ዘመቻ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Seaside Home For Music Fans ተሞክሮአዊ የግብይት ዘመቻ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
- ልኬቶች እና ማሸጊያ
- This project attracted more than 70,000 fans.
- መለያዎች
- Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
- የማምረቻ ቴክኖሎጂ
- The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
- የዲዛይን ተግዳሮት
- The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
- ምርምር
- 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
- መነሳሻ
- The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
- የፕሮጀክት ጊዜ
- The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
- የሥራ ሂደት
- Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences. - የቡድን አባላት
- Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
