Pop Pop የዝግጅት ንድፍ by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የዝግጅት እና ክስተት ዲዛይን Competition Category.

ነሐስዝግጅት· 2020

Pop Pop የዝግጅት ንድፍ

by Tist

Client: Tist

A' Design Award የነሐስ ሽልማት Winner in ዝግጅት Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop የዝግጅት ንድፍ

ፖፕ ፖፕ ለኮሪያ ስምንት ቀረጥ-ነጻ መደብሮች የተነደፈ የክረምት ወቅታዊ ዝግጅት ንድፍ ነው። ይህ ፕሮጀክት የባህል ክፍሎችን ከችርቻሮ ቦታ ጋር በማጣመር ከግዢ ተሞክሮ የላቀ ነገር ለማቅረብ ያለመ ነው። የሳንታ መንደር ጭብጥ ክረምትን፣ ገናን እና ስጦታዎችን በአንድ ላይ በማምጣት የጉዞ ውድ ጊዜያትን ያስታውሳል። የገጸ-ባህሪያት፣ የእንስሳት እና የዛፎች ስዕሎች እርስ በርስ በሚደራረቡ መስመሮች የተያያዙ ሲሆን፣ ምስሎቹ እንደ እንቆቅልሽ ሊነበቡ በሚችል መልኩ ተዘጋጅተዋል። የኒዮን-ፍሌክስ መብራት፣ አክሬሊክ እና ፎሜክስ ቀለምና ብርሃንን ወደ ነጭው የስነ-ህንጻ ቦታ ለመጨመር ጥቅም ላይ ውለዋል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Pop Pop የዝግጅት ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Pop Pop የዝግጅት ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Pop Pop የዝግጅት ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk