Fresh Blood DG Youth ባህላዊ ኤግዚቢሽን by Ruikang Xie

Fresh Blood DG Youth ባህላዊ ኤግዚቢሽን by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የዝግጅት እና ክስተት ዲዛይን Competition Category.

ነሐስዝግጅት· 2021

Fresh Blood DG Youth ባህላዊ ኤግዚቢሽን

by Ruikang Xie

Client: Xiexie Design

A' Design Award የነሐስ ሽልማት Winner in ዝግጅት Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth ባህላዊ ኤግዚቢሽን

ፍሬሽ ብለድ ዲጂ ዩዝ በቻይና ዶንግጓን ውስጥ የተካሄደ ባህላዊ ኤግዚቢሽን ነው። ኤግዚቢሽኑ ስድስት የአካባቢው አቅራቢዎችን በባህላዊ ፈጠራ ትኩስ አቅርቦት ጭብጥ ስር ያቀርባል። አቀማመጡ እንደ አትክልት ገበያ ተዘጋጅቶ፣ የሚሽከረከሩ የአትክልት መብራቶች በሻጭ ጠረጴዛዎች ረድፎች ላይ ተቀምጠዋል። ስድስት የአካባቢ ምግቦች የስድስቱን አቅራቢዎች ማንነት ይወክላሉ። ቦታው የመጀመሪያዎቹን ስራዎች ማስተናገድ ስለማይችል፣ A5 መጠን ያላቸው በራሪ ወረቀቶች እንደ ጥብስ ዝይ ባሉ የምግብ ቅርጾች ተቆርጠው ከጽሁፎችና ምስሎች ጋር ታትመዋል። ትልቁ የወረቀት ከረጢት 340 በ380 ሚሊሜትር ይለካል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Fresh Blood DG Youth ባህላዊ ኤግዚቢሽን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Fresh Blood DG Youth ባህላዊ ኤግዚቢሽን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Fresh Blood DG Youth ባህላዊ ኤግዚቢሽን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen