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Display Of Guilin Scenery የጥርስ ማጣ ማሸግ by LongSheng Zhong

Display Of Guilin Scenery የጥርስ ማጣ ማሸግ by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብረትማሸጊያ· 2021

Display Of Guilin Scenery የጥርስ ማጣ ማሸግ

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About Display Of Guilin Scenery የጥርስ ማጣ ማሸግ

የጊሊን ገጽታ ማሳያ የቻይናዋ ጊሊን ውስጥ ለሚገኝ ብራንድ የተነደፈ የጥርስ ማጣ ማሸጊያ ነው። የምርቱን ተፈጥሯዊ ባህርይና መገኛ ለማሳየት ሁለት የአካባቢው ገጽታዎች፣ የሊ ወንዝና የሎንግሸንግ የደረጃ እርሻ ማሳዎች፣ በባህላዊ የቻይና ስዕል ስልት ተስለው ተካትተዋል። የውጪው ሳጥን 350 ግራም ውፍረት ካለው ነጭ ካርቶን ወረቀት የተሠራ ሲሆን፣ አግላይ (ማት) ላሚኔሽንና ግልፅ የአልትራቫዮለት መከላከያ ሽፋን ተደርጎበታል። ትዩቡ የፕላስቲክና የአልሙኒየም ንብርብሮችን በማጣመር የተሰራ ነው። ንድፉ በተግባራዊነት ላይ ብቻ ማተኮርን ትቶ፣ ለብዙ ተጠቃሚዎች የታወቀ ገጽታ ጋር ቅርበት ያለው የእይታ ትውውቅ ለመፍጠር ያለመ ነው።

The Recognition

About the A' Design Award የብረት ሽልማት

Display Of Guilin Scenery የጥርስ ማጣ ማሸግ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Display Of Guilin Scenery የጥርስ ማጣ ማሸግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Display Of Guilin Scenery የጥርስ ማጣ ማሸግ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging
Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags
Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology
Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge
Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research
Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration
The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration
April 22, 2020 to May 12, 2020.
Operation Flow
Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.

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